What is an Ad Blocker?

Ad blocking, in its simplest form, is the process of selectively “blocking” a websites ability to download advertising resources. Most often, these resources are display or “banner” advertising, but can also include: video advertising, embedded media, social widgets and tracking beacons. The preferred method for ad blocking is by installing a browser extension or plugin: the most popular being AdBlock and Adblock Plus.
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What are Playwire Publishers Doing About Ad Blockers?

In the increasingly competitive online content space, Publishers strive to bring their users high quality, engaging and relevant content. To continue to fund their operations, Publishers need advertising revenue in order to pay for infrastructure costs, pay their staff and countless other costs of doing business. As ad blockers become more prevalent, advertising revenue are quickly diminishing. To ensure users continue to have access to content, some Playwire Publishers are asking their users to disable ad blockers on their websites. Follow the steps below to disable AdBlock or Adblock Plus:

Disabling AdBlock:

When viewing a Playwire Publisher’s website that has our Ad Block Detection feature, you will see a red warning message. To see a demo of the experience, view this demo with AdBlock enabled. Follow the steps below to disable AdBlock:
  • ( A ) Click the red AdBlock icon in your browsers toolbar
  • ( B ) Select “Don’t run on pages on domain” from the dropdown menu
  • ( C ) Click the Exclude button from the “Don’t run AdBlock on…” pop up
  • The AdBlock icon will turn green and with a thumbs up
  • Refresh the webpage and you will be able to view the video content

Disabling Adblock Plus:

When viewing a Playwire Publisher’s website that has our Ad Block Detection feature, you will see a red warning message. To see a demo of the experience, view this demo with Ad Block enabled. Follow the steps below to disable Adblock Plus:
  • ( A ) Click the red Adblock Plus icon in your browsers toolbar
  • ( B ) Select “Enabled on this site” from the dropdown menu
  • ( C ) The message will turn green and will read “Disabled on this site” and the Adblock Plus icon in the toolbar will be grayed out
  • Refresh the webpage and you will be able to view the video content
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