1

Go to Analytics Section:

Track success and understand your audience better than ever before with Playwire’s detailed analytics.
  • Log in to your Playwire account
  • Click “Analytics” from the left navigation
  • You will see the “Total Revenue/Impressions”, “Bandwidth”, “Encoding” and “Video Plays” tabs underneath the blue and green colored boxes

Revenue/Impressions:

  • Total Revenue – This is all the revenue that was generated directly from videos you uploaded to your account, videos that you have taken from the Sandbox and embedded on your site and your videos that other publisher have taken from the Sandbox and embedded on their site
  • Direct Revenue– Revenue that was generated from videos you uploaded into your account. This number includes video pre/mid/post roll and also the inclusion of banner ads
  • Sandbox Revenue– This includes revenue from videos that you have taken from the Sandbox and your videos that publishers have taken and used from the Sandbox
  • Impressions – A video or banner ad that was watched for at least 5 seconds
  • eCPM – Stands for Effective Cost Per Thousand. This uses the formula of Total Revenue Generated / (Impressions / 100). This number includes video pre/mid/post roll and also the inclusion of banner ads

Bandwidth:

  • Bandwidth – Shows the amount of video that has been streamed by videos you have uploaded

Video Plays:

  • Video Plays – A video play is counted when the pre-roll ad has completed and the actual video content has been watched for at least 5 seconds

Date Ranges and Sub-Accounts:

  • You can focus in on particular date range by clicking the calendar dropdown
  • Make your date selections and click the “Apply” button to view that date range
  • Was this Support Article Helpful ?
  • yes   no