Overview

Playwire’s Bolt Video Player gives Publishers the ability to integrate their Google Analytics Account (GA). Publishers can easily add their current or new GA tags to their Playwire account to track many events. With Playwire’s Google Analytics integration, Publishers and developers can build custom event analytics into their workflow to make informed, data-driven decisions about their users. Combining the power of the Bolt Player API with Google Analytics, Publishers can track a users journey through their site, discover when a user stops watching their videos and more. To enable Google Analytics integration, follow these steps:
1

Find your GA Tracking ID:

  • If you do not have a Google Analytics Account, refer to this article to get started
  • Log in to your Google Analytics account
  • Select the Website property you would like to link to your Playwire account and click All Web Site Data fo that site
  • Click “Admin” from the top navigation
  • Under User Management > Tracking Info, click Tracking Code
  • You will find your Tracking ID in this section, copy it to your clipboard
  • If you haven’t installed the Website tracking script already, you can do so now
  • You can refer to our Example GA Page to view a proper GA Tracking Code
2

Enter Your GA Tag:

  • Log in to your Playwire account
  • Click “Customize Player” from the top nav
  • Click the Integration Section
  • Enter your Google Analytics Tag
  • Click “Save Changes” when finished
3

View Your GA Data:

  • Log in to your Google Analytics account
  • Select the Website property you would like to link to your Playwire account and click All Web Site Data fo that site
  • Click “Reporting” from the top navigation
  • You can view your events by using the left nav: under Real Time > Events -or- under Behavior > Events

Available Google Analytics Events

In your Google Analytics Reporting Dashboard, Bolt Video Player events will be split into two Event Categories: ad and state. All available Event Actions and descriptions are explained below:
Google Analytics Event ActionEvent Description
boltLoadedEvent fired when video player is fully rendered to the page
boltRequestAdSpotEvent fired when player requests an ad
boltRequestAdSpot prerollEvent fired when a pre-roll ad is requested
boltAdRequestFailedEvent fired when an ad network fails to return an ad or other network error
boltAdStartedEvent fired when ad creative starts playing
firstQuartileEvent fired after 25% of an ad has played
midpointEvent fired when 50% of an ad has played
thirdQuartileEvent fired when 75% of an ad has played
boltAdCompleteEvent fired when a pre-roll or mid-roll ad finishes playing
boltContentRequestedEvent fired when the player requests the video content
boltContentStartedEvent fired when video content starts
playingEvent fired when video content is playing
stoppedEvent fired when video content is paused
resumeEvent fired when video content resumes playing after being paused
boltFirstQuartileEvent fired when 25% of the video content has played
boltMidPointEvent fired when 50% of the video content has played
boltThirdQuartileEvent fired when 75% of the video content has played
boltContentCompleteEvent fired when video content finishes playing
boltAgeGateEvent fired when age is successfully entered into Age Gate
boltToggleFullscreenEvent fired when Fullscreen button is clicked
  • Was this Support Article Helpful ?
  • yes   no