Overview

Playwire’s new Sticky Display and Video Ad Units bring viewability to the forefront. Our new ad units ensure display and video ads remain in-view to the user which will increase the viewability metrics of your site. Higher viewability equals higher CPMs and higher quality ad inventory. As the user scrolls down your website, the diplay and video units will dock to either the top, side, or bottom of the viewport. You can ready further about each units experience and link to each individual demo. Contact your Playwire Account Manager to discuss adding these units to your site.

Sticky Leaderboard (A)

Leaderboard Demo
  • Unit sticks to top of viewport
  • Unit will fade out after 2 seconds
  • Desktop / Tablet
  • Unit sizes: 728×90 -or- 970×250

Sticky Side Rail (B)

Side Rail Demo
  • Unit sticks to left side of viewport out of the way of website content
  • Unit displays a persistent close button
  • Desktop / Tablet / Mobile
  • Unit sizes: 160×600 -or- 300×600

Sticky Bottom Rail (C)

Bottom Rail Demo
  • Unit sticks to bottom of viewport floating over site content
  • Unit displays a persistent close button
  • Desktop / Tablet / Mobile
  • Unit sizes: 728×90 -or- 320×50

Sticky Video Player

Sticky Video Demo
  • The user scrolls down the page to a video which autoplays when in view
  • If the user scroll past the video, it will dock in the corner of the viewport
  • The player remains docked through ad and content play, increasing your viewability metrics
  • Desktop / Tablet / Mobile
  • The Video Player plays all Supported Ad Types and Video Formats
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